Kiima is a refillable, eco-responsible and reusable deodorant applicator. It is a sustainable alternative to the conventional deodorant. The goal is to reduce waste massively. 
Who is their intended audience?
Eco-friendly individuals looking for ways to reduce landfill waste on everyday essentials.
Why would they want to visit the website?
Intrigued by the innovative solution that provides a sustainable alternative, learn about the company's goal and values and eventually buy the product.
Goal of the website?
Feel enthusiastic about buying the product
Think about the positive impact before/after their purchase
Learn about Kiima's purpose and how it helps reduce landfill waste

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