Ora

Brand Identity | Illustration | Packaging

Images from Unsplash
Overview
Ora is a new single-serve, frozen yogurt sammie that is committed to creating a product with a unique visual, fun interaction and endless bold flavors. Your go-to dessert to enjoy without any guilt.
Grow
Develop a bold brand identity and packaging design to advance the industry's traditional plastic packaging sammies. Making the package stand out, through its design and experience.
Fulfill
The graphic concept was inspired by the balanced symbol. The ora sammies deliver this ideal balance by creating a perfectly made dessert with the right amount of sweetness and goodness. 
Research
Brand Identity
Packaging
Unique Selling Point
Marketing
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